With all the competition facing salons, owners are faced with the daunting task of figuring out how to set prices for their many services.

One interesting option is dynamic pricing, which is when a business adjusts the prices of its product and services based on current demand.

Research has shown that time of day, day of the week, consumer ratings, and a customer's closeness to a salon all “significantly affect” whether or not a salon’s time slot is booked.

There are many benefits to dynamic pricing, as it is a method that prioritizes the client’s needs.

With this method, salons often build loyal customer bases when they are able to gauge how much a potential client is willing to pay for the most sought-after services.

This can all lead to increased revenue during peak times, and better resource allocation and utilization.

However, dynamic pricing can be tricky to nail down perfectly, as fluctuating prices can get quite complex, sometimes leading to not-ideal low prices to compete with nearby salons.

Meanwhile, some clients view the system as unethical, causing alienation from potential customers.

Transparency with dynamic pricing is key to earning a client’s trust. For example, offering discounts to the most loyal customers is a generally accepted concept by the public.

While it may sound overwhelming, luckily, BRB knows how to do dynamic pricing ethically, so you don’t have to worry about it.

BRB’s innovative algorithm makes dynamic pricing easily accessible to your salon.

This is because we offer transparent pricing, client communication, and data-driven strategies to ensure salon owners and goers.

BRB’s set monthly subscription fee for users ensures the client knows what they’re getting themselves into.

Our software also lets salon owners take full advantage of dynamic pricing, as it allows users to conveniently compare and contrast the prices from different salons in their area.

For owners, BRB also offers exclusive market insights and performance tracking. We keep our finger on the pulse of what your business needs.