Attracting clientele is one of the most difficult aspects of running a profitable salon.

While marketing your salon is key to seeing a return on investment, there are a plethora of different routes a salon can take to increase awareness of its business.

And when 70% of potential salon goers say they would go to a salon more often if they could afford it, offering discounts and promotions may be the first idea that comes to a salon owner's mind.

There are many types of salon discounts and promotions, such as reduced-price services, referral programs, gift cards, add-ons, seasonal promotions, and more.

This may seem like an obvious answer to roping in clients, however, salons need to strike a perfect balance of increasing foot traffic without devaluing services or the image of their brand.

For example, if a client gets too used to paying for a discounted service, they may refuse to pay full price when the discount is no longer being offered.

That's why promotions, such as free samples and product giveaways, should primarily be included as a bonus to a core service to encourage regular clients.

Similarly, discounted and promoted products and services should be reserved for the most popular options. If a client already doesn't want a product or a service, paying less for it isn't going to magically sway them to purchase it.

It may be a complicated world to navigate, but luckily, BRB knows how to do salon discounts and promotions the right way.

BRB uses targeted marketing, data-driven insights, and personalized offers to keep your clients loyal, and your salon respected.

More specifically, our innovative AI-model uses state-of-the-art facial analysis and tracking algorithm to collect and sell precise customer data, allowing beauty and health advertisers to reach their ideal customers with products and services they want and need

BRB's tools are essential to enhancing business outcomes of your salon.